8fit, a health and fitness app that offers tailored workout and snack plans, shuts$ 7M Series A

8fit, a health and fitness app that offers tailored workout and meal plans, closes $7M Series A

8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A

8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A

8fit, a popular health and fitness app that offers tailored workouts and meals scheme, has raised$ 7 million in Series A fund. Backing the round are VCs Creandum and Eight Roads Ventures. It brings total funding for the Berlin-based startup to $10 million.

Separately, a source tells me that the company is generating more than$ 1 million in monthly recurring revenue from selling fitness and dinner plan subscriptions. 8fit declined to comment on revenue or active monthly users, paying or otherwise. All the startup would say is that it has 10 million enrollments to the app.

Launched in 2014 by Pablo Villalba and Pedro Sola, the 8fit app attempts to divide itself from the plethora of either fitness or recipe apps on iOS and Android, with a focus on personalisation and by recognising that a combination of exert and nutrition or meal planning is the best path to a healthier lifestyle.

The 8fit app combinings High Intensity Interval Training( HIIT) and yoga workouts designed to be done anywhere, anytime with “wholesome, nutritious dinner plans based on real food, ” customised by food group or specific ingredients. The customised schemes are tailored to an individual’s current fitness level and objectives, whether that goal is weight loss, muscle gain, improved endurance, or simply more confidence, says the company.

In this sense, 8fit co-founder and CEO Villalba tells me, the startup is competing against traditional and incumbent meal scheme and workout services such as Weight Watchers who, he argues, have struggled to transition to mobile, rather than other fitness or recipe apps per se. Noteworthy, despite being headquartered in Berlin, more than 50 percentage of 8fit registrations are based in the U.S.

Moving forward, the company is planning to focus on the U.S. marketplace as well as employ some of this Series A to invest in more editorial content, in a move that will stance 8fit as a media company as much as a tech company.

Villalba’s guessing is that it is not enough to tell users what to do, and count steps or calories etc ., but that to remain motivated they need to know why they are doing it. In other terms, education is key to motivation and therefore is an important element to helping people get fit and healthy.

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8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A
8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A
8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A
8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A
8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A

8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A

8fit, A Health And Fitness App That Offers Tailored Workout And Snack Plans, Shuts$ 7M Series A

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