Ban celebrity ads for diet assistances, says NHS

Ban celebrity ads for diet aids, says NHS

Ban Celebrity Ads For Diet Assistances, Says NHS

Ban Celebrity Ads For Diet Assistances, Says NHS Image copyright Getty Images Image caption Kim Kardashian West has promoted diet assists on social media

Social media companies should ban “damaging” celebrity-endorsed social media ads promoting weight loss assistances, England’s top doctor has said.

Some celebrities with large followings are promoting products such as diet pills and detox teas on social media.

Prof Stephen Powis, NHS medical director, argues these products have a damaging effect on the physical and mental health of young people.

He is also urging influential celebrities to act “responsibly”.

Prof Powis said: “If a product sounds like it is too good to be true, then it probably is.

“The hazards of quick-fix weight loss outweigh the benefits, and ad these products without a health warn is damaging.

“Highly influential celebrities are letting down the very people who look up to them, by peddling products which are at best ineffective and at worst harmful.

“Social media companies have a duty to stamp out the practice of individuals and companies employing their platform to target young people with products known to risk ill health, ” he said.

‘Fires lighted by other people’

Some influential celebrities have promoted weight loss aids for payment on social media, and this type of advertising is growing as brands realise how influential their posts are with young people.

The Competition and Market Authority recently announced a clampdown on celebrities who do not clearly label their posts as being paid-for advertisements, but there are few rules around what they can promote.

NHS England’s national mental health director Claire Murdoch told BBC Breakfast that the intention was not to “suppress business or comment on what good business looks like”.

However, she expressed concern over the influence these celebrities had over young people at an “impressionable” stage in their lives.

“Both the celebrities themselves and these social media companies themselves should be more responsible, ” she added.

‘A toxic influence’

Kim Kardashian West, who has 126 million followers on Instagram, was criticised for advertising appetite-suppressing lollypops last year. She later deleted the post.

In January, she posted an ad promoting meal replacement shakes.

Ban Celebrity Ads For Diet Assistances, Says NHS
Ban Celebrity Ads For Diet Assistances, Says NHS
Ban Celebrity Ads For Diet Assistances, Says NHS
Ban Celebrity Ads For Diet Assistances, Says NHS
Ban Celebrity Ads For Diet Assistances, Says NHS

Ban Celebrity Ads For Diet Assistances, Says NHS

Ban Celebrity Ads For Diet Assistances, Says NHS

Leave a Reply

Your email address will not be published. Required fields are marked *