Diet product’s ‘Wonder Woman’ cross promotion draws ire

Diet product's 'Wonder Woman' cross promotion draws ire

Diet Product's 'Wonder Woman' Cross Promotion Draws Ire

Diet Product's 'Wonder Woman' Cross Promotion Draws Ire

“‘Think thin’ is not a slogan we need links with a fierce warrior, ” the Mary Sue nations. Ahead of Wonder Woman’s release in theaters next month, the superhero film has entered into a promotional partnership with thinkThin, manufacturer of diet products.

Unsurprisingly, people see some problems with the first major female-led superhero movie being tied to weight-loss snacks. Wonder Woman should be an “opportunity to … celebrate the female kind not as a subject of desire but information sources of power, ” Salon argues.

And the Daily Dot says linking Wonder Woman to thinkThin focuses attention on her appearance instead of her actions, doing a disservice to a “feminist icon.” There had already been a lot of focus on Wonder Woman’s body, with Gal Gadot being called “too skinny” when she was cast in 2013.

Add to that a thinkThin survey identifying invisibility as women’s most desired superpowerMary Sue argues it highlights a “hard to ignore” link between diet messages aimed at women and a desire to have their body disappear entirelyand Wonder Woman has become an example of the “unrealistic standards” girls have to deal with: Be strong like the Amazonian warrior, but make sure you preserve the thin figure that society deems attractive.

( This Cosmo weight-loss article infuriated Twitter .)

This article originally appeared on Newser: Diet Product’s Wonder Woman Cross Promotion Draws Ire

Diet Product's 'Wonder Woman' Cross Promotion Draws Ire
Diet Product's 'Wonder Woman' Cross Promotion Draws Ire
Diet Product's 'Wonder Woman' Cross Promotion Draws Ire
Diet Product's 'Wonder Woman' Cross Promotion Draws Ire
Diet Product's 'Wonder Woman' Cross Promotion Draws Ire

Diet Product's 'Wonder Woman' Cross Promotion Draws Ire

Diet Product's 'Wonder Woman' Cross Promotion Draws Ire

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