Do You Require A Personal Brand?
My friend is a designer. I dont truly fully understand what that entails, but Im pretty sure it means shes creative and get paid a lot of fund to attain things look pretty and take long lunches so she can take really amazing images for her Instagram.
Anyway, shes pretty set on the fact that I need a personal brand.
Creative as I may be, my day undertaking is not in a creative industry. So Im left to wonder: Do I actually need a personal brand?
I dont blog and my Instagram is kind of a hot mess( if were going by todays standards of needing a cohesive filter strategy and equal quantities side-boob pictures and hiking photos ). The closest thing I actually have to an established brand is my pseudonym here. Wicked Betch of the West is actually not my real name, shocker, I know.
Through my inner dialogue/ debate of deciding if I actually require a personal brand including a website, matching stationery and a personalized typeface and color pattern, Ive chose some things and I am here to share my knowledge and lend all the wisdom I have on you that I just made up.
People who need brands: People selling themselves
You require a brand, website and maybe personalized stationery if you are, in fact, your own product. The bloggers, photographers, most novelists, decorators, and a bunch of other creative task titles made up by millennials of the world was likely to learn to package themselves up with a nice little bow in order to marketplace themselves to clients.
If youre trying to show off how great you are at taking photos because you want someone to pay you to take their senior pictures because you majored in psychology, you better damn sure have some great Instagram photos and a website/ blog showing off your work.
People who dont need brands: People who are not selling themselves
If you were raised right and dont pimp your body out to marketplace green weight-loss teas to strangers on the internet or dont have a job where youre selling yourself or your services, you probz dont need a personal brand. If you want to pay godaddy.com a shit ton of money to host your domain name for no reason, be my guest. But what are you really accomplishing there?
If you work in HR for some corporate giant , no one likely cares if you got your monogramed letterhead from TJMaxx or if you have it specially made for you by your designer friend. I entail, its cool and I entirely have that going for me, it probably impresses my grandmother, but it truly doesnt affect my bottom line. My checks are the same if my Instagram is ugly, I dont got my own website and I dont have a blog where I post shitty OOTD pictures.
Look at where your money is coming from, decide if its worth the time and/ or great efforts to brand yourself, and proceed with caution from there.
Read more: www.betches.com