Fitness Company Slammed For 'inappropriate' Poster Explosions Critics As 'whiny Feminazis'
A fitness company in the U.K. recently went under fire for an advertisement they posted outside of local schools, and the owner wasn’t too happy about it.
Skinnypigs Fitness placed a flag outside of a school announcing the more than “1 00 classes” they offer. The ad features two figures, one heavier and another with a much slimmer silhouette, complete with an arrow pointing from the heavier one to the slimmer one. Next to the images is a bold yellow “CAUTION: Skinnypigs will induce you seem better naked.”
On Twitter, people took issue with both the message and the location.
Heather Peacock tweeted, “What element of totally inappropriate shall we say about this SkinnypigsUK ?? Put up outside a school ?! Come on !! “
Sarah Davy wrote, “That’s so shocking in so many ways. Negative body image, inappropriate location& a truly awful company name.”
Still another Twitter user accused Skinnypigs of “purporting outdated and dangerous gender stereotypes.”
Skinnypigs owner, Jonathan Hair, was not on board with the attacks his business was receive, and went on the defensive, resulting in a heated back-and-forth on the social media site.
Hair tweeted from the Skinnypigs handle, “You don’t even realise that modern feminism is so polluted with ego loathing, human disliking looms. We have equality now, it’s a good thing. While we are giving advice, stop being a feminazi, you are in the wrong side of history. You’ll is displayed when you’re all growed up.”
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Hair even immediately assaulted one of his critics, telling, “Thanks for the input, you’d appear far less stupid if you looked into what Skinnypigs is and has achieved if you did a little research.”
In another he added: “Oooo a feminazi eh, I should have known with the glasses.”
He told another critic: “Just another whiny feminazi who will end up bitter and alone with home full of cats( but supposes she can change the world by complaining ). “
His reactions fueled his opponents’ flame, and many launched more attacks about the perceived fat-shaming sign, and vowed to no longer devote enterprises to Skinnypigs.
The Twitter storm swelled to include Skinnypigs die-hards, who came to their favorite fitness center’s assist by sharing their own weight-loss success stories.
One Twitter user told, “Getting ready for Skinnypigs, a place[ where] we are in favour, encourage and empower each other.”
Hair spoke to Mirror Online and defended his responses, saying he had “nothing to be sorry for.”
“It is open season on me at the moment, ” he told. “To be honest I wish I just ignored it.
“I’m quite fretted, I hire 50 people, 48 are females, the objective is ringing me weeping believing they might not have jobs, ” he told. “The people attacking us have no empathy. They don’t realise there are real world repercussions, this is people’s livelihood.”
He continued, telling, “All the dislike I was get, people calling me sexist. I only replied that, over the last seven years, I have helped over 100 girls feel better in their own skins, what have you done? I felt like my back was against the wall. It was an online lynch mob. People were just throwing out adjectives.”
Hair did say, however, that his terms weren’t as harsh as the two attacks on him.
“Everything I told was tongue-in-cheek and I got a lot worse than what I gave by a country mile.”
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