If The Average Girl Is 'plus-sized', Why Doesn't Our Manner Reflect That? | Erika Nicole Kendall

Americans have much larger body sizes than previously thought, yet you wouldnt know that by looking at clothes available in your local mall

Americas streets are full of what the fashion industry labels plus-sized females far more than we previously thought. Thanks to a new study, we now know that the average female is around a sizing 20. Not, as previously believed, a sizing 14. That means that the disconnection between the clothes in store windows and the bodies of women strolling past them is greater than we had ever assumed.

Despite this, major manner brands still refuse to accept the bodies of their clients. The only manner brands that want to acknowledge the size of the freshly minted median female are plus-size brands, which are marginalized in the market, as if they catered to a fringe and not, in fact, everyday Americans.

Designers still opt to create artificial cut-off phases in their line, sizes beyond which they refuse to accommodate. Thats because they know that sizing, much like a specific brand, is aspirational. It plays on the insecurity of the audience to present an ultra-thin model wearing a high-end brand. Its not enough for the audience to say, Wow, that seems unbelievable on her. It is intended to stimulate the audience say, I want to be her.

With that passion comes the desperation of drastic weight loss attempts, starvation tactics, rumors of torturous workout regimen from renowned models, and the embarrassing narratives of the individuals who try to imitate them to no avail. Because the healthy track toward weight loss isnt sexy or doesnt result in 10 pounds lost in 7 days, its never the track choice. As a outcome, we so rarely consider successful permanent weight loss.

This is the cycle that designers send us into coveting everything about a woman strolling down the runway, tormenting ourselves to try to be like her and then shaming ourselves for failing miserably.

Thankfully, there is a new crop of designers who recognize not only the manner needs of the average female, but the emotional requires, as well. The manner label Lane Bryant, for example, has eagerly picked up the slack. Their ad campaign No Angel, which featured women with a variety of body shapes, was a nod to the difference between the average woman and Victorias Secrets Angel models.

Designers such as Monif C and Whitney Mero encourage women to celebrate the gloriousness of a curvy body , no matter where their curves may be. And activewear brands such as Rainbeau Curves and Lola Getts Active are providing the support of dependable activewear while also encouraging their clients in positive, shame-free ways.

The fashion industry is ignoring the needs of the average female because theyve operated, for far too long, on the assumption that the average female didnt want to be average she wanted to be a remarkable catwalk-ing beauty.

What they didnt expect was the number of brands who would swoop in and depict the everyday female that her median body is beautiful, even if merely another kind. Her median body is and can be remarkable. And, if the fashion industry cant figure that out, theyll be left in the dust.

If the average girl is ‘plus-sized’, why doesn’t our manner reflect that? | Erika Nicole Kendall

If The Average Girl Is 'plus-sized', Why Doesn't Our Manner Reflect That? | Erika Nicole Kendall

If The Average Girl Is 'plus-sized', Why Doesn't Our Manner Reflect That? | Erika Nicole Kendall

If The Average Girl Is 'plus-sized', Why Doesn't Our Manner Reflect That? | Erika Nicole Kendall

Leave a Reply Cancel reply