Take Kim Kardashian, who recently shared a sponsored Instagram post with her 111 million followers where she was pictured sucking on a Flat Tummy Co “appetite suppressant” lollipop. The company’s website claims the product “helps control food uptake, cravings and weight.”
In the caption of her post — which has since been deleted — Kardashian called the product “literally unreal.” Social media users and celebrities slammed her for promoting unhealthy weight loss habits.( Kardashian and Flat Tummy Co did not immediately respond to requests for comment for this story .)
Kardashian isn’t the only entertainer who has peddled health advice. From former “The Bachelor” contestants to Gwyneth Paltrow’s “Goop” to various -Alist actors, there’s a ton of noise in the marketplace, and not all of it is trustworthy. Social media posts rarely paint the whole picture, according to Laura Manning, a clinical dietician for the Susan and Leonard Feinstein Inflammatory Bowel Disease Center at Mount Sinai Medical Center.
“Celebrities have access to so many things that may help them achieve the appearance that we insure, ” Manning said. “Maybe they’re able to see trainers all the time, perhaps they have personal cooks. They might have wardrobe assistants, they have makeup artists … and that’s only not reality[ for the rest of us ]. ”
Moreover, promoting any kind of “get thin quick” strategy — whether it’s cleanses, suppressants, drastic calorie-cutting or something else — can send the message that food is the adversary and an craving is something undesirable. This mentality can lead to unhealthy eating habits, Manning explained.
“Having an appetite is a very normal thing, ” she said. “To think that’s a negative signed off our bodies is wrong. You want to be fueling your body to achieve whatever it is you’re doing.”
“People often do not realize that the online seem or image of a person can be highly curated or manipulated, and this can lead a spectator to have really inaccurate impressions or expectations of themselves — how thin they should be and how to get there, what their hair or physique should look like, ” said Victor Schwartz, chief medical officer of the Jed Foundation, a mental health organization. “This can contribute to self-consciousness, frustration, anxiety and depression.”
People often do not realize that the online seem or image of a person can be highly curated or manipulated, and this can lead a viewer to have really inaccurate impressions or expectations of themselves.Victor Schwartz, chief medical officer, the Jed Foundation
Celebrity weight loss posts in particular can trigger disordered eating or accident dieting habits, which can also have negative mental health consequences.
“Ads or communications that prove someone who appears very thin and are suggesting’ magical’ ways to be super thin can create unreasonable and dangerous expectations about what is a normal or healthy appearance and how one gets there, ” Schwartz said. “When inevitably a person does not reach this level of thinness as quickly as they feel they’ve been promised, they can be left feeling like a failure. This can again lead to dangerous techniques trying to reach the goal.”
Ultimately, if celebrities are going to dole out wellness wisdom to their thousands or millions of followers, the work requires do so with caution and care.
“On the simplest level, many people — and maybe especially young person — imagine celebrities to be successful, knowledgeable and cool, and as a result seek to emulate them, ” Schwartz said.
And as consumers of this content, we should make an effort to separate appearance from reality. Miracle products are rarely what they seem, and the public figures soliciting them are rarely benefiting exclusively from the product itself.
“When you are making decisions about your health, and most other important things for that matter, you should try to find objective, factual, reliable info as much as possible, ” Schwartz said.
That’s likely not going to come from an Instagram # ad.