Millennials Are Loading Up On Their Vegetables
It’s no secret that most Americans do a fairly lousy undertaking when it comes to following mom’s advice to eat their vegetables.
In fact, according to estimates from the U.S. Centers for Disease Control and Prevention, less than 10 percentage of Americans feed the recommended amount of two to three cups of veggies per day. That entails many of us aren’t getting enough of key nutrients, like potassium and dietary fiber, and vitamins that keep us healthy.
But that statistic appears likely to change in the near future, according to a new analysis released this month by the NPD Group, a market research firm.
According to the firm’s research, consumers under the age of 40 are feeing 52 percentage more fresh vegetables and 59 percentage more frozen vegetables than they were a decade ago. Conversely, the boomer generation — aged 60 and up — is eating 30 percent less fresh vegetables, as well as 4 percent less frozen veggies, over the same time frame.
David Portalatin, vice president and food intake industry analyst at NPD, said the data is a sign that younger generations of eaters are “turning back the clock” when it comes to the food they eat.
Millennials, he said, appear to opt food that is fresh and often local or in season instead of the fast food and packaged convenience food that began to proliferate at the time their parents’ generation — today’s boomers — were themselves thirty-somethings.
“The younger generation is taking a different look at these things, ” Portalatin told The Huffington Post. “What’s old is new again.”
Millennials Are Loading Up On Their Vegetables
Millennials Are Loading Up On Their Vegetables
Millennials Are Loading Up On Their Vegetables
Millennials Are Loading Up On Their Vegetables
Millennials Are Loading Up On Their Vegetables