Selfridges ad of ‘thin’ model cleared by watchdog – BBC News

Selfridges ad of 'thin' model cleared by watchdog - BBC News

Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News

Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News Image copyright PA
Image caption The Advertising Standard Authority concluded the model did not appear to be “significantly underweight”

A fashion advert for Selfridges has been cleared by the advertising watchdog following a complaint the model in it seemed “unhealthily thin”.

A promotional email from the department store in January demonstrated a model standing side on in a long blue dress.

It inspired a reader to complain the woman was too thin and question whether the advert was socially irresponsible.

But the Advertising Standard Authority concluded the model did not appear to be “significantly underweight”.

Selfridges said the woman was not positioned in a way that was intended to exaggerate her slimness.

The company was of the view that while they accepted the model was thin, the general public’s perception of weight and whether or not an individual appeared unhealthily thin was a subjective matter.

The Advertising Standards Authority said the image emphasised the model’s slenderness through her pose and the style of attire, but said she appeared to be in proportion.

“We considered most people, including young children and women, would construe the ad as focusing on the design and fit of the dress, rather than on desirable body image, ” it said.

“We has indicated that, although the model was slim, she did not appear to be unhealthily thin or significantly underweight and therefore concluded the ad was not irresponsible.”

‘Unobtainable’ body type

Selfridges welcomed the ruling but disputed the email was an advert, describing it instead as a “fashion image sent to selected customers by email”.

Denise Hatton, chief executive of the National Council of YMCAs, a founding partner of Be Real, which campaigns to change stances to body image, said: “We’ve watched positive advances in the fashion industry over the last few years, including from Selfridges themselves, which shows that there is a shift towards more responsible advertising and portray of diversity.

“However, the most recent advert is an example where a slim body is still preferred over others, despite the fact that it doesn’t reflect the majority of customers.

“Idealising a body type that’s unobtainable for most people can lead to unhealthy methods of weight loss.”

Read more: www.bbc.co.uk

Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News
Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News
Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News
Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News
Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News

Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News

Selfridges Ad Of 'thin' Model Cleared By Watchdog - BBC News

Leave a Reply

Your email address will not be published. Required fields are marked *