This Coffee Butter-chugging Startup Simply Pulled In $19 Million More In Funding
Dave Asprey, the man famous for fostering Silicon Valley execs to set butter in his special mix of coffee, has raised another $19 million to keep on doing just that.
His company and lifestyle brand Bulletproof 360 claims to induce coffee free of something called mycotoxins, which is, basically, moldand can build you very ill if ingested. Asprey says about 75 percent of other brands are full of these mycotoxins and they are affecting the brains and bodies of Americas leaders. But for $18.95 you can get a bag of Aspreys Upgraded blend of zero mycotoxins coffee.
But that claim doesnt seem to hold up. Mycotoxins are in a lot of things, including meat, grains, coffee and a bunch of other foodstuffs and are most certainly harmful in large quantities. However, most every coffee company in the world is aware of thiscancer-causing moldand manyuse wet processing to clean the beans for that reason. Bulletproof says thats not sufficient and that it has some extra special technique, but despite whatever that is, somehave claimed to have found below threshold levels of mycotoxins in Aspreyscoffee anyway.
Also, according to a National Institute of Health studyAmericans who drank more than four beakers of coffee a day were found to have well below whats considered safe levels of mycotoxins. Levels were so low after the normal coffee bean roasting process the NIH discontinued the study this is why it doesnt seem like this should be a big concern for coffee drinkers anyway.
As for dissecting the other asserts, like a special fat that builds you thin and reduces your cholesterol or that grass-fed butter has health benefits for your brain would make for a much longer post. However, there is some preliminary evidence thatmedium-chain triglycerides do help with weight loss.
Theres also something to be said for constructing a loyal following and a solid sales pipelinein the health and wellness field something not everyone can do in such a crowded space. And Aspreys own backstory gives to his credibility here. The man lost about a 100 pounds after expending$ 1 million of his own money in trial and error hacking his own body. But actually, anyone who can sell something called FATwater( literally water with fat in it) deserves a medal in the sales hall of fame.
While we dont know the year-over-year marketings figures, Bulletproof seems to have donewell enough at the least to persuade VCs to handover more fund. CAVU Venture Partners led the round, along with previous investor Trinity Ventures( which also, incidentally, invested in Starbucks ). Bulletproof previously took in$ 9 million in Series A, bringing up the total funding to date to $28 million.
Asprey, who simply released his latest book, titled HEAD STRONG, also plans to expand to more retail stores this year, from the very beginning of New York City. His two existing Bulletproof Cafs are in Southern California.
This Coffee Butter-chugging Startup Simply Pulled In $19 Million More In Funding
This Coffee Butter-chugging Startup Simply Pulled In $19 Million More In Funding
This Coffee Butter-chugging Startup Simply Pulled In $19 Million More In Funding
This Coffee Butter-chugging Startup Simply Pulled In $19 Million More In Funding
This Coffee Butter-chugging Startup Simply Pulled In $19 Million More In Funding