Weight Watchers drops ‘weight’ from name

Weight Watchers drops 'weight' from name

Weight Watchers Drops 'weight' From Name

Weight Watchers Drops 'weight' From Name Image copyright MISTER LYNCH

Weight Watchers has unveiled a slimmed down version of its name, rebranding itself WW, in what it says marks “the next stage of the company’s evolution”.

The company says the new name reflects their own development from focusing on weight loss to overall health and wellness.

But the chief executive was unable to explain what the letters WW stood for.

Mindy Grossman said they did not stand for Weight Watchers or “Wellness that Works”, a phrase the company has trade marked, but were simply “a marque”.

“That marque represents our heritage and history and what we are going forward, ” she said.

Ms Grossman, who took the helm only over a year ago, said the firm had been changing from a focus on simply weight loss to its broader remit looking at “wellness” over the past two years.

“This is just a next step, a phase of validation. Like any brand we have to stay relevant, ” she said.

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Weight Watchers Drops 'weight' From Name
Weight Watchers Drops 'weight' From Name
Weight Watchers Drops 'weight' From Name
Weight Watchers Drops 'weight' From Name
Weight Watchers Drops 'weight' From Name

Weight Watchers Drops 'weight' From Name

Weight Watchers Drops 'weight' From Name

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